Five Industries. One Pattern.

Quotes are verified. No client or on-site engagement imagery is used, by design to protect confidentiality.

Hospitality at IPO scale. A consumer brand built on intimacy. Veterinary healthcare. Fintech in a sprint. A mission-driven team spread across disciplines. Nothing in common on the surface.

Underneath, the same thing every time. Brilliant, committed people who could not fully reach each other. Not a capability gap. A translation gap. And in every one, the same work closed it: shared language built inside the organization, structure the team could run without her, a system that stayed after she left. Alma means soul, and that is what stays — something of the organization’s own that outlasts any single engagement.

That is not five engagements. It is one repeatable thing, proven five times.

Scale

Sonder

Global hospitality150 to 2,500 peopleHypergrowth to IPO
The Opportunity
As Sonder scaled across countries and time zones, the connective tissue could not keep pace. Leaders were moving fast and losing each other.
What Alma Did
Pioneered Embedded Coaching inside the company — more than 10,000 sessions across every level and function — so leaders could navigate constant change without talking past one another.
What Stayed
A common language for feedback and change that held as the company kept scaling.

Embedded Coaching·Feedback Culture·Change Navigation

Request the Sonder case study
Intimacy

Knix

Consumer brandFounder-led growth
The Opportunity
Knix serves customers in deeply personal territory: body, health, identity. As it grew, a gap opened between the intimacy of the brand and what frontline teams were equipped to say in the hardest moments.
What Alma Did
Built Compassionate Communication practice — tools teams could use in the moment, not a training they sat through and forgot.
What Stayed
A way of handling sensitive conversations the customer-facing org kept using.

Compassionate Communication·Psychological Safety·Customer Experience

“With her no-nonsense, tough-love attitude, our teams gained the skills they needed to manage an environment going through fast change. She provided us with the tools we needed to feel confident.”

Christine Song Christine Song, Chief People Officer at Knix

Two Worlds

Juno

Veterinary Medicine
Technology & Operations

The Opportunity

Juno was holding two operating worlds at once: the rigor of veterinary medicine and the speed of a high-growth startup. The two were optimizing for different realities, creating an opportunity to integrate the company’s values into the way people led, collaborated, and made decisions.

What Alma Did

Wove the company’s values into coaching, translated them into observable behaviors, and helped veterinary operations and leadership find common ground and foundational ways to solve problems together.

What Stayed

Values that became daily practice, stronger collaboration across veterinary operations and leadership, and a team that could carry the work forward on its own.

Values Integration  ·  Culture Building  ·  Clinical & Startup Alignment

Shared Language

Spiritus

Mission-driven environmental manufacturingDistributed teams
The Opportunity
Spiritus brought together skilled teams across disciplines and locations with no shared language to collaborate across the differences. Not a talent gap. A translation gap.
What Alma Did
Built Collaboration Labs from scratch, with named frameworks (Internal vs External Processing, Speaking from the I, The Art of Listening) the whole organization could use.
What Stayed
A shared language for communication, conflict, and decision-making that the whole organization could run without her.

Collaboration Labs·Conflict Navigation·Distributed Teams

HOW THE WORK WORKS

ADDITIONAL OFFERINGS

Engagements flex with your business, scaling up when the moment calls for it and easing back when it does not. The depth of embedded work, without the permanence of a hire.

Leadership Retreats

Time away from the noise to align a leadership team, reset how they work together, and build the shared language that holds once they are back at full pace. Designed around where your team actually is, not a template.

1:1 Executive Coaching

A focused, confidential partnership for a leader navigating a step up, a hard season, or a decision that matters. The same practice that scales across an organization, brought to one person.